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Richard Winfield - coach
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Executive Coaching and Mentoring

How To Discover What You really Want - and Then Achieve It

Get The Job You Deserve and Aspire To

Build a Team To Be Proud Of

I'm Richard Winfield and I would love to work with you to help you discover and achieve your potential so that you can become more effective with less stress.


  • I'll provide an independent sounding board and personal support

  • I'll help you review potential conflicts of interest and personal risks

  • I'll support you as you introduce or review your corporate governance practices

  • I'll introduce you to advanced problem solving and decision-making techniques

  • Career Coaching

  • I'll help you identify your talents and develop your CV and Linkedin page

  • I'll guide you on your journey to your chosen career goal

  • I'll support you in your new role - induction, identity, relationships, networking, knowledge, awareness

  • Executive Coaching

  • I'll support you as you introduce a coaching culture to your organisation

  • I'll provide coach training and materials to improve communication, relationships and leadership for your staff

  • I'll support individuals or teams in overcoming challenges and improving performance

  • Training and Facilitation

  • I have several decades international experience of training and facilitating at board level. I am the author of The New Directors Handbook series - I didn't read the book, I wrote the book!!

  • My live courses for directors are reflected in The Essential Directorship Masterclass video programme, which has been based on them. (ThreeTicks.com/courses)

  • My live courses for governance professionals and company secretaries are reflected in The Strategic Secretary Masterclass video programme, which has been based on them. (ThreeTicks.com/courses)

  • Although I prefer to work direct with individuals and teams, I also deliver on-line using Zoom and screen share. 

  • Why Should You Choose Me?

    I help people make sense of their worlds - and I love business, large, small, local, international. 

    That's why I help directors, boards and business owners discover and achieve their potential so they can become more effective with less stress.

    My natural talent is to bring structure and clarity to your thinking. I can help you identify core issues and make the complex simple, holding the space for you to create your won solutions.

    Directors and Boards

    The role of the Board of Directors is to provide leadership to the company and to deliver shareholder value over the long term. 

    The board's key purpose is to ensure the company's prosperity by collectively directing the company's affairs, whilst meeting the appropriate interests of its shareholders and stakeholders.

    It sets the company's values and standards, making sure they align with its strategic aims and desired culture.

    In addition to business and financial issues, boards of directors must deal with challenges and issues relating to corporate governance, corporate social responsibility and corporate ethics.

    Executive coaching can support the effectiveness of individual directors - and also work with the board as a team.

    Aspiring Directors

    Joining a board of directors can be a worthwhile stage in your career, a means of leveraging your knowledge and experience; and making a greater contribution.

    The ideal time to start preparing for a directorship was probably several years ago; gaining experience on committees and trusts helps you learn the skills and build a relevant record.

    However, it is never too late to start. You need to acquire the different skills of directorship, broaden your consumption of the media and extend your network.

    Executive coaching can help you develop a strategy, raise your profile and learn how to appraise potential opportunities.

    A skilled independent advisor will guide you through the process of identifying your skill set and building criteria for targeting suitable roles.

    Business Owners


    Entrepreneurs and business owners are the unsung heroes of the economy. Small and medium enterprises are major employers, sources of innovation and can form significant links in the supply chains of international corporates.

    Unfortunately, without the infrastructure of major companies behind them, business owners have less access to formal business training.

    Many companies are formed on the basis of technology or a trade or craft, with the business owner having had little reason to learn about finance, management or company and employment law.

    As companies grow, they will reach certain thresholds of growth and complexity, where more formal knowledge, skills and processes are required.

    With my formal education, personal record in business and international experience with companies of all sizes, I look forward to supporting you as a coach and mentor.

    Career Coaching and CV Writing

    Executive coaches help senior leaders and professionals develop outstanding leadership skills and establish a reputation as an authority.

    They can help you manage a career change that is congruent with both your ambition and your personal life - which will help towards achieving your long term goals.


    Career coaching will help you identify what you really want out of life. A good coach will help you appreciate the skills and experience that you have accumulated. And help you identify opportunities and a network of contacts who can help you.


    Together with your coach, you will develop a strategy to achieve the career you really want. It might be progress in your existing organisation. It might require a complete change of direction. You might need to develop or improve some skills.


    Your coach will help you with these - starting with your CV, Linkedin entry and a strategy for self-promotion.

    One to one executive coaching is the way for both organisations and individuals to improve potential

  • Providing focus, challenge and accountability

  • Overcoming practical and emotional obstacles

  • Improving confidence, competence and skills

  • Developing relationship and communication skills

  • A trusted and independent sounding board

  • Testimonials

    Richard Winfield's expertise has developed over a series of careers and specialisms, always combining his love of learning with his talent for systems and communication and a commitment to helping individuals and teams realise their potential.


    The result is a rounded individual with comprehensive international experience and knowledge that is both broad and deep.


    His expertise at board level is complemented by his background as a thought leader in coaching:

  • Past member of the Board of Governors at the International Association of Coaching

  • Master Practitioner in NLP and Wealth Dynamics

  • Creator of Invisible Coaching - the art of natural coaching

  • Published author

  • Regular delegate at international coaching conferences

  • “Recognise him for his sharp interventions and a wicked sense of humour. If you think he is being direct, notice the warmth in his eyes. He is driven by curiosity; he wants to make things clear.” Jason Jackman

    Ian Parry-Belcher

    Project Manager

    Richard's ability to bring structure and clarity to my strategic career decision-making and to focus on introspection has enabled me to bring a deep understanding of my strengths and experience. I commend him to you.

    Sarah McDade

    Programme Manager

    I contacted Richard because I was dissatisfied with my current role. After two sessions on Zoom I decided that I would be happy to stay for a couple more years but, in the meantime, lay the foundation for a new role thereafter.

    John Morris

    Director Public Affairs

    Richard puts you at ease without you knowing it. I thought I was having a casual conversation but by the end I realised that he had identified an entirely new perspective of my skill set. That's the power of a good listener.

    Paul Dubal

    Leadership Coach

    Richard is an excellent listener and a natural coach, with deep experience and perspectives. He has an in-depth technical knowledge allied to the skill of being able to deliver the message in an informative and engaging style that makes complex issues simple.

    Lex McKee

    Mission Enabler

    Richard is the most passionate and effective advocate of coaching I have encountered. His blend of integrity, attention to detail and insight ensure that his corporate coaching approach is one you can trust - giving a sure foundation to build upon.

    John Skivington

    John Skivington

    Managing Director

    Richard helped me develop a highly successful regional reorganisation and has advised me on governance implications ahead of a change of legal structure. He has been a critical friend, challenging my thinking and highlighting conflicts of interest.


      Richard Winfield

      Coach to Business Leaders

      Thank you for visiting my page. If you are a motivated director, manager or business owner who believes you could become more effective with some personal support, please contact me direct at [email protected].

      Or call me on +44 (0) 7970 891 343.

    Contact me to arrange a chat

    Brefi Group Limited

    42 Holton Road

    Barry CF63 4HD

    United Kingdom

    Reg. No. 1669333


    Tel: +44 (0) 7970 891 343

    E: [email protected]

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